Top tier football teams are undoubtedly made up of some of the most talented footballers in the world. They put in the time and effort and they train hard, they work relentlessly to become the best they can be. However, even with all this talent a team can still underperform without a coach to aid them. Think about your favourite team and imagine them without a coach, just how far do you think they would go?

A coach isn’t just someone who comes in and gives a few pointers then leaves. They are constantly assessing and enhancing the athlete’s performance. Athletes all over the world have coaches no matter what level they are competing at because they know the journey of improvement is never finished and having a coach keeps you focused on how to get there and how to stay there once you’ve made it. Even once athletes are at the top of their game they have to fight to stay there. Young, hungry, new athletes are always appearing chasing the elusive top spot, and in order to ward off this competition top level athletes must work harder than ever.

Now apply the same principles of sports coaching to the process of running a business. At what point does a business owner need to stop working hard? At what point do they need to stop improving their business? The answer is never. If you want to keep your business ahead of the curve you need to be constantly setting goals and meeting them. The world of professional sports is proof that athletes can focus their talent and grow their skills to become top performers through coaching, and more business owners need to start applying this method to their businesses.

A smart business owner knows that once they have reached their goals, they create more. Much like the world of professional sports, the world of business moves fast and doesn’t pull any punches. When you first start out, your business improves rapidly, and every single day feels like a personal best. But after some time, your business starts to stagnate. Maybe you don’t take on any new clients, maybe you lose some. Either way, you aren’t improving.

In athletic training, this is what coaches call plateauing and their solution is to further specialise the coaching process. We like to do the same by creating a bespoke coaching programme that works for you and your business. Whether you need help bringing in new leads, adjusting your marketing, or adapting your business to keep up with the ever-changing marketplace we have a coaching plan that will work for you.

Like a performance coach, we can also keep you and your business on track. You may know the areas where you need to improve, but we can help you target your training around these areas in order to get the most improvement. Alongside this, we can give you some insight into accountability. When you’re training yourself who do you turn to for an honest answer? Most people will tell you want to hear, but as coaches we will tell you what you need to hear. This allows you to improve your business in areas you may have overlooked.

To find out more, contact us today:, 01275 370 864 or visit us online at

Mike Davies
Author: Mike Davies